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Website Design +implementation

    you gotta spark!

As website Design & Development Manager I provide leadership to a team of web designers and assumes responsibility for hands-on creative work and/or outsourcing as required.  Design intensity is key to this job.

I have always been able to translate broad goals into achievable steps by identifying priorities such as fast upload of phasic website functionality – this inspires and builds trust.

It’s difficult to describe how that instilling of trust happens… listening skills and tuning in is something you have or not… essentially it’s all about being real and treating someone’s business like it is yr own 24-7.  It is that important.

Screen shot of Parmagolosa.it

What this means is by powerful design complex programs can be introduced in a simple form and fully understood by the client – this initial (but stunning!) design in turn is enhanced over the follow up and full term implementation phase.  

My close management style sets and manages appropriate expectations overcoming concerns and building client trust.

Handling of detailed, complex concepts and problems and the ability to make rapid decisions regarding design, user experience, team management and development issues is crucial to the successful client facing relationship. Solutions are found in quick time enabling a spontaneous build up of functionality and SEO empowerment.

Parma Golosa 'Place' link button

When it comes to working with programmers I try to provide absolutely clear detail and sit at the screen working together in order to impart my preferences and attention systematic planning and detail.  When the planning is right the results are possible.

Recently I had to close manage an implementor who is incredibly talented in programming skills yet each day at ten I insisted on a Skype meeting to program his programing targets for the day… and it’s how good you are at the end of the day in my book.  That intensity is sometimes the necessity – you have to finish hard and in perfect form.

Place marker graphic logo - draft with QR Code

Detail, pacing and more detail translates into powerful results.  It’s all about your personal power and dedication. So too is creating a secure reference group and finger on the pulse hunger! Staying connected with peers is everything.

My Design Management role includes the following skills:
– Creative Brand Management
– Communicates brand standards to web designers as required, approved logo usage and graphic standards on all produced materials.
– Liase with other creative functions to ensure consistent brand identity, graphics standards and messaging for all produced designs.
– Commissioning editorial and design work based on the content requirements of host brand and internal business teams across platforms.
– Extensive and in-depth experience in web design management, content organization, image merchandising, writing and editing for the web.
–  A good fundamental understanding of Java, .NET,AJAX, JSCript, PHP, ASP, XHTML, CSS2.1&3
– Advanced understanding of how programming effects and integrates into design.

www.parmagolosa.it

Brand ID, logo design, page iframe layout

As quality food tourism agency the reflection of the product was elevated via logo pictorial theme.

The website requires constant content upload over it’s short term – I create banners, ads, copy and photo journalism.

Communicate brand standards and content ideation to web designers as required, approved logo usage, content editorial and graphic standards on all produced materials.

Attention to easy booking forms, nice button twists and visual editorials key to the lively appeal of the site.

The Background image for Parma Golosa.it

SNS entries include:

Facebook

Youtube

Twitter  

Mavifooditalia.com

Brand ID, logo design, page iframe layout

As quality food exporter the reflection of the land and food source was elevated via logo pictorial theme.

Decisions were made with input from the administrative staff to clarify buttons, spaces, product listings and general page feel.  The site needed a rich but bright visual appeal and the intensity was generated by clear, crisp and rather sweet button designs.  However that said I am always looking for a richness and that was gotten from the background splash which is a collage of the entire spirit of the Parma Golosa tour reality:  Unique, enriching, fascinating and memorable…

I further assisted in detailing various straplines and finally created the catalogue PDF on home page.

ChinaAccent.com.hk

Brand ID, logo design, page iframe layout

Commissioning editorial and design work based on the content requirements of host brand and internal business teams across platforms.

Recent projects include:

Gusto Italia – Strada del Po  

Foodnwalktours.com

Betanit.com

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