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Explorer’s new polar brand shift

Interesting new logo shift for explorer… what does it mean? Moving from the standard convention of Helvetica type to a more calligraphic Gill or Johnston sans serif tells us that the big corporates have recognised the paradigm shift at work across mainstream society.

It says they are swinging to our shift toward the more localised sensuality of craft and small network.

Gone is the interstellar planetary ring back is a nod to it yet firmly grounded on terra earth. I read into this 2 things. change there is for 1. 2 a chase has emerged that they want to hide.

Do we lead and are we mislead into believing otherwise. Are we so empowered and enticed to trust in the status quo? Do we have the Key and simply not know it?


Explorer re-brand 2015

Things that make you go hmmm.

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