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Designing with the small business


WHY I LOVE SMALL BUSINESSES !

Maria at the Coffee Pot Camden

SCENARIO – you walk into a giant franchise called Mc Shits to order your filter coffee and plastic ‘food’ from an order taker who is poorly treated and underpaid. That coffee and plastic food ends up supporting a brand that supports gigantic harm to the environment and young workers but still apparently seem to be ahead of small business owners.  What I LOVE about small businesses is that the way they survive is purely having an understanding of people, the environment and how they represent themselves but still pay their bills.

SO LETS TALK SMALL BUSINESSES WITH MY TOP FIVE REASONS WHY I CHOOSE TO ALMOST ALWAYS, SUPPORT SMALL BUSINESSES. 

London Chalk art artis chalkie menu boards chalk boards chalkboards The Art of Glass Gilding Pink Floyd's drummer saves his old drum shop Foote's of London

1.  I LOVE THEIR INTENTION

Whether their intention is to create a product that’s different, or to make a product that’s traditional and has the representation of simplicity at its best, their intention is always creative and with the consumer in mind. I believe anyone who loves their job, their business and their product, always wants the best for the happiness of the buyer.

in house by nick garrett signwriter of london

2. I LOVE THAT THEY SUPPORT EACH OTHER

I remember when I was working in a cafe in Australia, which was owned by a young lady who was 23! At the end of the day we would throw away the bakery goods to start fresh produce for the next day, but instead of chucking all the bakery goods away we would give them to the Sushi Shop owner across from us, who then handed those bakery goods to his local church. This kind of local networking made my what would be a heavy bag of bakery goods to carry to the dump, to a generous and humble offering to his church, and also a new found friendship.

London shop signs

3.  I LOVE THAT IT’S PERSONAL 

There is always a warm and homely feeling when you walk into a small shopfront or visit a local artist’s still life drawing class. You might be browsing through a clothing rack or ordering a plate of pasta, but through that long experience or short experience, you’re not just purchasing a product or attending a service, you’re getting to know someone’s story, or someone’s family, or someone’s french bulldog, the little sentimental charms that really make retail a delicacy. 

NGS in the

4. I LOVE THAT IT’S NOT PERFECT

I LOVE when you walk into a shop and the owners are laughing and enjoying them self, playing around and not just working in a job, but really attending to their hobby. To some, things might seem unprofessional when they forget to bring you a fork or they are a bit casual when they pass the tea mug into your hand and things might not feel completely LEGIT, but really, that’s what it is. Its real, you become a human, supporting and buying from another human, and not just a customer buying from the title, ‘waitress’. 

NGS Logo WB 2972

5. I LOVE THAT WE ARE NO ORDINARY TYPE

As small businesses, we are constantly working on ourselves to either be trendy, or different, or a hippy shack. I love that with whatever we do, and whoever we are, we are supporting something special. We are constantly working a bit or a lot more independently than some are, and we’re lucky for that. Its a humane way to work, and its a humane way to create. I’ll always pick the corner shop over the multi-million dollar franchise, I’ll always support NGS, and every other independent artist, designer, barista, makeup artist – and every other person that exists, because its the foundation of all people and the future of working happily.

Article written by Chloe A Garrett

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