Why Laura Ashley fails in modern Furniture Icon creation

I have followed Laura Ashley for many years working around the Chelsea scene as interior designer, finisher and project manager, and joined them in 2005, but what amazes me is the lack of will to create a true design statement – finding the icon has alluded LA. Why is that?  and let’s face it, theContinue reading “Why Laura Ashley fails in modern Furniture Icon creation”

Intellectual Property at Interview stage

Intellectual Property at Interview stage Vote on whether you think these designs and styling moods have been used…   Below are 2 design concepts I made in 2008 in good faith, for a brief set  for major design management role… a brief set by the blue chip allowed them to explore new concept FOC withContinue reading “Intellectual Property at Interview stage”

Steve Jobs on recruitment – reality check, +kudos

“To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something – chew it up, not just quickly swallow it. Most people don’t take the time to do that. Creativity is just connecting things. When you ask aContinue reading “Steve Jobs on recruitment – reality check, +kudos”

Designing a design team – Cascade strategy

This article is being scribed right now… ready GMT 3pm 27 08 11 Retail, Industrial, Commercial Design departments –  Currently we have vertical departmental structure as follows: Creative head Department head and or Design Manager Senior designers Designers Interns Senior designers down are often expected to cover concept, sourcing, shops, insight down the line throughContinue reading “Designing a design team – Cascade strategy”