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Instagram overhauled its app design with a new Stories feature

August 5, 2016

Instagram overhauled its app design with a new Stories feature

Screen Shot 2016-08-03 at 19.59.06

Instagram has taken a turn towards fleeting photo and video reels, which disappear after 24 hours – a strikingly similar feature to rival social media app Snapchat.

Snapchat Stories also lets users personalise photos and videos with emojis and images and “draw” on them with text and paintbrushes.

The UX design update takes the social media platform away from static images and more towards a moving, living reel of action – perhaps a shift that complements Instagram’s rebrand earlier this year, which saw it drop its vintage-looking camera icon for a more modern, minimal look.

Many social media apps are turning to live media now, with Facebook – which owns Instagram – investing heavily in 360° video and silent/subtitled video for its mobile newsfeed advertising, and Snapchat of course kicking off the temporary video clip trend in 2011.

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