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Design industry predictions for 2014 – part one

January 6, 2014

Nick Garrett Traditional Signwriting & Glass Gilding

Design industry predictions for 2014 – part one

Mon, 6 Jan 2014

In the first part of our series of design industry predictions for 2014, leading industry figures tell us what they think will happen in branding, graphics and illustration, interactive, product and financial performance.

 

Branding

Simon Manchipp

Visually: The March of Mobile: brand designers will increasingly need the magnifying glasses out to create crafted and elegant solutions for smaller screens. Just as album covers shrunk from 12” vinyl to 12mm boxes on iTunes the visual platform for a brand is the new shrinky-dink. Strategically: Demand for significant programmes of change that lift an organisation, product or service to a new business level, rather than simply lift the face. The logo designer will continue to find the phone ringing less and less. Socially: The rise of mass customer-powered customisation — Twitter, Facebook, Weibo…

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