Coolest Brand In Britain?
Apple Is Named As Coolest Brand In Britain
The California-based technology firm beat the car manufacturer to first place in the 11th annual CoolBrands poll.
Just under 3,000 British consumers and a panel of 39 “key influencers” – including chart acts Rizzle Kicks and Plan B – ranked a shortlist of 1,200 brands from more than 10,000 initially considered.
The panel scored each brand for factors including innovation, originality, style, authenticity, desirability and uniqueness ahead of the public vote.