Nick Garrett Traditional Signwriting & Glass Gilding
For Ted Baker – London Signwriter Nick G, NGS
NGS completed 11 in-store traditionally hand painted sign panels for Ted Baker’s flagship store in Bluewater Kent. The brief was to bring a rich hand painted feeling to the logos of several themed interior settings, using layouts produced by the in-house design team.
The nostalgia ”Tedbury” concept included various village shop sets with quaint English vintage signwriting – a tea shop, a butcher shop and a pharmacy staging… These interior wall and ceiling sets were literally designed as room spaces then ‘de-constructed’ or dissected, with walls displaced creating a broken visual constant: a shifting continual context around the store… heaps of mirrors assisted the whole shabaz, The mix of Goth typography and Victorian ornamentation made the writing fun and after we went over with a distress rub down and glaze, the panels really looked the part.
We are constantly…
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