Skip to content

Jatex International – Product design Nick Garrett

December 8, 2011

One of the most unusual projects was to create new categories for Jatex International following their brand intention.

They had no brand!

Importers of Turkish rugs and copper antique items my brief was unusual to say the least – new ceramics, metal work accessories and furniture creating an East West brand and taking on Imax USA.

After 3 weeks drawing and montage workaround in Photoshop I arrived at the surface and bold modular styling…

Difficult because I hate copper!

Now I quite like it.


This slideshow requires JavaScript.

Product development for Jatex 2008 taking them from start-up into Home Accents mainstream importer success, USA.

A snapshot of my first 6 months of NPD –  all designs Nick Garrett

PLS NOTE:  I did not shoot the roomsets! They were shot in USA – what can I say.

Advertisements
One Comment leave one →
  1. March 7, 2012 6:20 pm

    like it…

Like this post? What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: