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A designer who Lives it – Classics and Quality

August 30, 2011

For a designer having quality furniture in your own life means constant reference to the real deal and continual reference to detail.  Designers and quality controllers need to not only have grown through a driving career based on technical experience, but they need to have the rub off from historical richness and detail: The best retail design practitioners (and I’m thinking of Rob Scarlett for example) seem to breathe it; it’s a given and they have it in their DNA from birth.


To find the right quality in a designer look at not only a good CV but peer into his world, where he or she lives and how they seek out their daily inspiration.  It is so important to have the right fundamental appreciation framework.  It keeps your ideas intact when working under the daily design production process. Fundamentals which recur and manifest through to the surface even under pressure or jet lag.

With the right fundamentals the client/designer relationship shares the common ground: a love of quality and classics could be enough to carry forward long term partnerships.

Casa Parma lounge restored 17th century chest and fire surround

If I need to check a Louise cabriole leg proportion I go into the dining room.

Beyond that if one were to strip back the ornamentation of these fair pieces one would have a stunning modern sku!… ready for lacquer and glass top… and shooting next day for a web launch for example.

You can do that alongside the real article in a way that strikes more powerful chord … out of what is known and measurable. The result should resonate, become easily ranged and simply sell well because of its genuine pedigree.

Fundamentals in classics, I believe are the crucial building blocks of success in retail design today.

Wild Italian cabriole gilded tavolino with faux Sienna marble top 17th century

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