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Comment… Grass roots

August 5, 2011

Word out of China is the mixed bag of export growth and reversals continues unabated.

Against this reality many producers have gone through the crop of red sea blue lagoon rhetoric and realised that a more fundamental approach is needed.

As grass roots opportunities become obscured by over zealous risk analysis and caution what hope is there for start up designers and agencies today and in the near corner.

Can design innovation inspire growth at home and beyond?

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