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Great Penfold Branding – the wine doesn’t matter!!

June 29, 2012

Penfolds unveils the world’s most expensive wine

The world’s most expensive wine is now on sale for a staggering £109,000

Yahoo LifestyleYahoo Lifestyle – 4 hours ago

Great Penfold Branding

‘2004 Block 42’the world’s most expensive wine © SWNSAt first glance it may not seem like a wine bottle but this glass and metal cone contains the world’s most expensive wine.The special edition ‘2004 Block 42’ cabernet sauvignon is the only wine encased in bottle with no cork or screw cap, according to Australian winery Penfolds.

It is produced from a single vineyard, from what the winery claims are the oldest continuously producing Cabernet Sauvignon vines in the world.

[Related article: Summer food and wine combinations that shine]
The red wine, which is limited to just 12 bottles, comes in an Ampoule which is hand-blown by Nick Mount, a famous glass artist from Adelaide, Australia.

Any buyer is likely to have a hangover before their first glass, with the 750ml bottle costing a tab-busting £109,000.

This means each 150ml glass costs around £21,000 – enough for 5,250 glasses of wine in a pub.

When each bottle is sold, Penfolds’ chief winemaker Peter Gago will fly out to the destination and open it in a special ceremony.

“Behind every Penfolds wine is the joy, energy, research and science that shapes it.

“The Ampoule Project is typical of the pioneering philosophy behind Penfolds’ winemaking evolution.

“The collaboration with South Australia’s finest artists has been a fitting tribute for one of South Australia’s finest wines,” Gago said.

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