Great Penfold Branding – the wine doesn’t matter!!
Penfolds unveils the world’s most expensive wine
The world’s most expensive wine is now on sale for a staggering £109,000
Great Penfold Branding
It is produced from a single vineyard, from what the winery claims are the oldest continuously producing Cabernet Sauvignon vines in the world.
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The red wine, which is limited to just 12 bottles, comes in an Ampoule which is hand-blown by Nick Mount, a famous glass artist from Adelaide, Australia.
Any buyer is likely to have a hangover before their first glass, with the 750ml bottle costing a tab-busting £109,000.
This means each 150ml glass costs around £21,000 – enough for 5,250 glasses of wine in a pub.
When each bottle is sold, Penfolds’ chief winemaker Peter Gago will fly out to the destination and open it in a special ceremony.
“Behind every Penfolds wine is the joy, energy, research and science that shapes it.
“The Ampoule Project is typical of the pioneering philosophy behind Penfolds’ winemaking evolution.
“The collaboration with South Australia’s finest artists has been a fitting tribute for one of South Australia’s finest wines,” Gago said.
- Penfolds Turns Cabernet Sauvignon Into $168,000 Art (businessweek.com)
- World’s Most Expensive Case of Wine Now For Sale, Just $168K a Bottle (fox8.com)